Old Print Ads

	1954 Pamphlet Here's a pamphlet from 1954 that summarized the Loesch® Original Hair Growth System done just after the company had completed it's study of the effects of human sebum on laboratory animals. They discovered that sebum was indeed toxic enough to remove the hair from test animals in 10-12 days. In those days it was commonly believed that sebum was a natural oil that was necessary for healthy hair.
	Old Farmer's Almanac (cerca 1960) This ad and questionnaire were published in the Old Farmer's Almanac in the late 1960's and early 1970's. Readers would mail in the questionnaire and Loesch personnel would reply based on their responses. This was one of the earliest examples of personalized marketing in the United States. At the time, most companies simply sent you what they had in a "one size fits all" approach. Instead, Loesch approached each client differently so they could customize the program to get the best possible results for each person.
	Testimonials (cerca 1960) Here is a mailing piece from the 60's that was sent to potential clients showing actual results from real customers. The image at the top is Jimmy Demaret, a famous Golfer and TV star thanking Loesch for helping him and his friends to save their hair.

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